E014: YouTube Deep Dive: Ads, Organic Growth, Partnerships & More

from Marketing Operators · host Cody Plofker, Connor MacDonald, and Connor Rolain

00:00 Introduction 11:55 YouTube Ads in Media Mix and Account Management 21:52 Ad Formats and Viewer Behavior on YouTube 26:27 Challenges of Measuring YouTube Ad Effectiveness 28:50 Using AI-Powered Marketing Mix Models for Optimization 30:20 Challenges and Strategies for Measuring YouTube Attribution 32:14 Approaches to YouTube Advertising: Targeting, Optimization, and Creative Testing 36:32 The Benefits of Organic YouTube Content 44:24 The Value of Organic Views and the Potential for Virality 53:26 Distribution of YouTube Content: Email Campaigns, Organic Social Posts, and Paid Media 01:01:07 YouTube Partnerships and Sponsorships 01:02:00 The Value and Brand Building Opportunity of YouTube Partnerships 01:03:25 Measuring the Long-Term Impact of YouTube Videos 01:04:22 Setting CPM Rates for YouTube Partnerships 01:08:03 The Influence of the Creator Economy Operators Exclusive Slack: ⁠⁠⁠https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA⁠ Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠ Prescient AI.⁠⁠⁠ http://prescient-ai.io/operators Richpanel.⁠⁠⁠ https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9

Episode metadata supplied by the publisher feed · Published Jul 2, 2024

Embed this episode

Attribution link and audio player

Ready to play

E014: YouTube Deep Dive: Ads, Organic Growth, Partnerships & More

0:00 1:31:06

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

Wild WinsDay Wild WinsDay Pump the hump with WILD WINSday 🐪💪: Your 3-minute weekly video boost for leadership, sales, marketing, and business breakthroughs to WIN the day! The Course Mentors Podcast The Course Mentors Hey there, future course creator!Ever feel like turning your know-how into an online course is like trying to solve a Rubik's cube blindfolded? Well, grab your headphones because "The Course Mentors Podcast" is here to be your secret weapon!Meet Aimee and Odette (that's us!), your new best friends in the course creation world. We've been in the trenches for over a decade, and for the last five years, we've been rocking the online course space. Now we're here to spill all our secrets in bite-sized, 15-20 minute episodes that'll fit perfectly in your coffee breaks.No fluff, no filler - just real, actionable advice that'll take you from "um, what's a landing page?" to "holy moly, I just hit six figures!". We're talking everything from crafting your course to marketing it like a pro and building a business that'll have you pinching yourself.Whether you're dreaming of ditching the 9-to-5 grind, adding a sweet extra income str Ələmdar Manafov Ələmdar Manafov Mən qarşıma çıxan suallara cavab axtarıram və hər kəs ilə paylaşıram.Sloqanım: Be PositiveSosial media hesablarım:Ələmdar ManafovINSTAGRAM və LİNKEDİN hesabı.Ələmdar Manafov known 8+ years Marketing Strategist | Branding & Digital Expert | Founder of Be Positive Company. He was born on 29th July, 1994 in Baku, Azerbaijan. Alamdar started his career at the age of 23 as a Social Media Advisor . He later started releasing his trainings on Social Platforms. He first released Personal Branding course in 2019.Alamdar is best known for his trainings on Instagram, Facebook. In November, 2020 Alamdar started to work with Big Companies. Then he created a YouTube channel which he uses for making videos and also to teach, provide tips, guide and help fellow Entrepreneurs to fit in the world.

Frequently Asked Questions

How long is this episode of Marketing Operators?

This episode is 1 hour and 31 minutes long.

When was this Marketing Operators episode published?

This episode was published on July 2, 2024.

Can I download this Marketing Operators episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!