E02: The Science of Emotional Prompting: From 'Write Email' to 'This is really important for my job!'

Your ChatGPT thinks you're boring. And it's showing in every generic response you get. In this episode, Malcolm shares the workshop moment that changed everything - when an IT manager went from 'summarize document' to crafting executive-ready content in seconds. Discover why 'This is important to my career' is the magic phrase, how urgency makes AI 10x better, and why your prompts need more emotion than a Italian mother at a wedding. Based on research from Microsoft, Stanford, and MIT - but explained like you're having beers with Malcolm.