E02: Your social media follower count doesn't matter! But here is what does ( 3 ) things!

People often think that 1 million followers must equal one million dollars. AND although we weird don't like to talk about "wanting" followers a lot of people chase 'em because they want a nice high follower count. In this episode I talk about the real reason why your follower count doesn't matter ( ahem, the algorithm ) and why you shouldn't give it too much currency. I also share the three things that do matter when it comes to your ability to monetize and convert on the audience that you have. Plus, lets talk about the reality that Instagram and Facebook may remove follower counts all together. I also spill the beans on a little known industry secret! You can BUY and FAKE "influence" pretty easily - so when this is the case... what REALLY matters?