E024 - Playing The Game In Reverse

Marketers sometimes like to enter new channels gradually, conservatively even. This works in many channels like paid search, social, and direct mail.  But for fintechs, entering new affiliate channels like this can have catastrophic consequences.  In today's Podcast, I share why entering into new affiliate marketplaces "cautiously" can be dangerous for new entrants. As an alternative, I'll walk you through how to play the game in reverse. Note: If you want to hear more about this in future Podcasts, email me at [email protected] with your questions.   ***** A word from our sponsor, Spinwheel:   Reduce friction in your lending application with just two fields—phone number and birthdate. Spinwheel’s APIs boost application rates by 20-30% while also providing real-time credit data and seamless payment processing. Want to see it in action? Connect with their Head of Growth for a demo! https://spinwheel.io/partner/?utm_source=freetoaster&utm_medium=podcast&utm_campaign=apr A word from our sponsor, New Market Growth:   New Market Growth helps fintech consumer lenders generate explosive growth on affiliate marketing channels like Credit Karma, Experian Marketplace, LendingTree, and others. Affiliate marketing involves marketing & credit risk expertise, and NMG's founders bring this with 21+ years of lending experience and 8+ years experience as executive affiliate operators. If you'd like help planning or implementing your affiliate marketing strategy, email us at [email protected]   Subscribe to the Free Toaster Newsletter: www.thefreetoaster.com/