E024: Resident's EVP Jared Brody on Attribution Tooling, Analytics Teams & Data-Driven Marketing

Today we have Jared Brody on the show, Executive VP of Marketing at Resident, owner of brands such as Siena, Nectar, Awara, DreamCloud and Cloverlane. We’re talking having a mutli-brand approach, attribution, custom-built attribution tools, how to use data to drive your decisions and much more. 00:00 Introduction 10:40 Nectar's Multi-Brand Approach in the Mattress Space 18:23 Building Custom Tools for Measurement 20:50 Differences Between Out-of-the-Box Tools and Custom Tools 24:04 Using Geo Tests to Validate Channel Performance 27:23 Measuring Efficiency and Performance Leading Up to a Holiday 35:01 The Importance of Process and Structure in Marketing 37:48 Benchmarking and Measuring Performance 44:20 Capturing Demand and Market Share 49:31 Building Custom Tools for Creative Analysis 55:37 Setting Up Tests and Analyzing Results 01:05:27 Optimizing YouTube Attribution and Engagement 01:10:07 Comparing Performance Across Platforms 01:13:02 Data-Driven Creative Optimization Related episode: E001: A Deep Dive into Attribution and Measurement:https://youtu.be/2KGpQ7PAy9Y Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠ Prescient AI.⁠⁠⁠ https://www.prescientai.com/operators Richpanel.⁠⁠⁠ https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9 Sign up to the 9 Operators newsletter here: https://9operators.com/