E029 - Build Your Personal Brand From SCRATCH | Matt Gray

Matt Gray is a serial entrepreneur who’s built three successful companies, scaled teams of 50+, and grown an audience of over 14 million people. He’s best known as the founder of Herb, the world’s largest cannabis wellness platform, backed by investors like Joe Montana and the CEO of Shopify. He’s also the founder of Founder OS, a system and community helping founders scale their online businesses through proven frameworks, lead engines, and organic content. In this episode, Matt shares battle-tested insights on scaling startups, creating content, legalising cannabis, and living with purpose.00:00 Matt’s entrepreneurial background & the start of Herb03:58 Learning to code & building practical skills05:40 Facing a $1M fine & potential jail time10:50 Navigating fear & uncertainty in business14:30 Nature, travel & the joy of simplicity17:40 The pros & cons of personal brand building20:45 Long-term planning & using deadlines22:40 Medicinal cannabis & advocating for alternatives27:50 The case for legalisation & addressing side effects32:50 Chat with Andrew Huberman: cannabis & testosterone34:34 How cannabis affects mood, energy & creativity35:55 Discovering purpose through Ikigai43:36 Embracing failure & repetition47:20 Common founder pitfalls & how to overcome them51:20 Scaling your business into a passive system54:10 Best marketing platforms & power of long-form1:00:30 Content strategy & team building1:07:15 Essential tools to streamline growth1:11:27 2024 goal setting & planning1:18:31 Do you need a morning routine to succeed?1:22:40 Japan, India & moving to Dubai1:26:02 Gut instinct & advice for those feeling stuck1:30:44 Staying productive while travelling1:34:36 Enjoying youth & reflecting on your 20s1:39:50 How to spend wisely & raise your hourly rate1:47:02 Health, habits & working with your partner1:52:04 Planning for 2024 & achieving balance» Escape the 9-5 & build your dream life – https://www.digitalplaybook.net/» Transform your physique – https://www.thrstapp.com/» My clothing brand, THRST – https://thrstofficial.com» Custom Bioniq supplements – https://www.bioniq.com/mikethurston» Join @Whoop and get your first month for free – join.whoop.com/FirstThingsThrstFollow Matt:YouTube: / @realmattgrayInstagram: / matthgrayTikTok: / realmattgrayTwitter: / matt_gray_Founder OS: https://www.founderos.com/Listen on Spotify: https://bit.ly/3JQWR1u