E029: How We're Planning For 2025 - Our Approaches, Strategies vs. Tactics & Knowing When To Pivot

As we head into October and execute on Q4, we’re also setting our sights on 2025. In today’s episode, we’re talking about how we’re planning for the upcoming year - we discuss each of our approaches, the delineation of strategies versus tactics, delegating and communicating ownership to the team, knowing what to focus on and when to pivot and much more. We also touch on Q4 and review how Hexclad and Ridge’s sweepstakes have gone and how this plays into expectations for BFCM. 00:00 Introduction 18:47 Sweepstakes Performance and Learnings 26:48 Post-Sweepstakes Analysis and Future Strategies 28:43 The Impact of Sweepstakes on Conversion Rates 33:22 Upper Funnel Investment and Media Mix Modeling 35:31 Planning for 2025: Balancing Q4 Execution and Future Goals 40:41 The Importance of Strategy vs. Tactics in Business 52:06 Empowering Teams: Delegation and Accountability in Strategy 58:29 Understanding Competing Strategies in Business 01:01:14 Aligning Marketing and Finance for Success 01:04:30 Navigating Tactics and Strategies Effectively 01:07:51 Balancing Revenue Growth and Brand Equity 01:10:38 The Importance of Constraints in Strategy 01:12:56 Iterative Approaches to Strategy Execution 01:15:34 Communicating Strategies Clearly to Teams 01:18:54 Learning from Strategy Failures 01:21:47 Continuous Improvement and Efficiency in Operations MOperators Hotline: To be in with a chance to have your question answered on the show, click the link below to apply: https://forms.gle/1W7nKoNK5Zakm1Xv6 Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Powered by: Motion.⁠⁠⁠ https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads ⁠⁠⁠Prescient AI.⁠⁠⁠ https://www.prescientai.com/operators Richpanel.⁠⁠⁠ https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc Haus. http://Haus.io/operators Subscribe to the 9 Operators Podcast here: https://www.youtube.com/@Operators9 Sign up to the 9 Operators newsletter here: https://9operators.com/