E03: You are NOT entitled to followers and the digital marketing gurus have been lying to you!

These days everyone and their pet cat want to be popular on the internet. AND entrepreneurs are desperately trying to get the leg up with social marketing, they want to build their audiences because they believe that THAT is what will make them a success. However, things have really changed over the last ten years. People are exhausted and cynical about funnels and social media marketing. The gurus are also partially guilty because they have been misleading people  for years saying "just add value" - making some people believe that if they build it they will come. So really? If you want to build an audience in 2019 - where should you invest your time AND your money. In this episode I talk about how to actually participate effectively in social media in order to attract people to you. The mistakes that you can avoid ( if you are just getting started ) and some real tangible advice for beginners who are joining the social media marketing game late.