E030: Building Culture from the Inside Out with Mark McBride-Wright and Linda Carlisle

In this episode of The SAFE Leader Podcast, Dr. Mark McBride-Wright is joined by Linda Carlisle, a seasoned communications and culture strategist with over 30 years of experience helping organisations navigate moments that matter. From her early career in brand strategy to her deep dive into internal communications, Linda shares powerful insights into how culture is shaped by the behaviours we model, the messages we send, and the stories we choose to tell. Together, they explore the vital link between internal culture and external brand, the role of communication in fostering psychological safety, and why diversity and inclusion are essential business fundamentals, not just moral imperatives. Linda also shares her perspective on how leadership styles are evolving, why empathy must sit at the heart of communication, and what organisations often get wrong during times of change. Whether it’s onboarding new employees or managing cultural integration during mergers, she emphasises the need for listening, care, and deliberate messaging. This episode is a must-listen for leaders, HR professionals, and culture builders seeking to create environments where people feel seen, heard, and empowered to thrive.