E032 - Organic traffic to affiliate publishers is getting smashed

We've all heard the rumors around SEO traffic drying up for publishers. Today I riff on what's going on, why it's happening, and what lenders should be doing about it. This is a supplement to something I recently published on The Free Toaster Newsletter. https://www.thefreetoaster.com/p/the-seo-apocalypse-has-arrived-9812 *****   A word from our sponsor, Spinwheel:   Reduce friction in your lending application with just two fields—phone number and birthdate. Spinwheel’s APIs boost application rates by 20-30% while also providing real-time credit data and seamless payment processing. Want to see it in action? Connect with their Head of Growth for a demo! https://spinwheel.io/partner/?utm_source=freetoaster&utm_medium=podcast&utm_campaign=sep   A word from our sponsor, Fintel Connect Drive thousands of new accounts and billions in deposits with the only partner marketing solution built for fintech and banking – your all-in-one affiliate platform, partner network, agency, and marketing compliance engine. https://partner.fintelconnect.com/get-to-know-fintel-connect?utm_campaign=13897733-2025%20Partners&utm_source=The%20Free%20Toaster&utm_medium=podcast   A word from our sponsor, New Market Growth:   New Market Growth helps fintech consumer lenders generate explosive growth on affiliate marketing channels like Credit Karma, Experian Marketplace, LendingTree, and others. Affiliate marketing involves marketing & credit risk expertise, and NMG's founders bring this with 21+ years of lending experience and 8+ years experience as executive affiliate operators. www.newmarketgrowth.com If you'd like help planning or implementing your affiliate marketing strategy, email us at [email protected]   Subscribe to the Free Toaster Newsletter: www.thefreetoaster.com/