E034 - Media Arbitrage vs. Brand Arbitrage

I was recently a guest on another Podcast, and the host asked me a question about what will happen to publishers' organic traffic that disappeared with the recent Google / SEO changes. That question led me into a bit of a tangent / rabbit hole (I'll republish that episode here when it goes live in December), and I share some of my updated thoughts after having an evening to reflect on the question. PS: If you want to sponsor our Podcast in 2026, now's the time to get in touch. Email me at [email protected]   ***** A word from our sponsor, Spinwheel:   Reduce friction in your lending application with just two fields—phone number and birthdate. Spinwheel’s APIs boost application rates by 20-30% while also providing real-time credit data and seamless payment processing. Want to see it in action? Connect with their Head of Growth for a demo! https://spinwheel.io/partner/?utm_source=freetoaster&utm_medium=podcast&utm_campaign=oct A word from our sponsor, Fintel Connect Drive thousands of new accounts and billions in deposits with the only partner marketing solution built for fintech and banking – your all-in-one affiliate platform, partner network, agency, and marketing compliance engine. https://partner.fintelconnect.com/get-to-know-fintel-connect?utm_campaign=13897733-2025%20Partners&utm_source=The%20Free%20Toaster&utm_medium=podcast A word from our sponsor, New Market Growth: New Market Growth helps fintech consumer lenders generate explosive growth on affiliate marketing channels like Credit Karma, Experian Marketplace, LendingTree, and others. Affiliate marketing involves marketing & credit risk expertise, and NMG's founders bring this with 21+ years of lending experience and 8+ years experience as executive affiliate operators. If you'd like help planning or implementing your affiliate marketing strategy, email us at [email protected]   Subscribe to the Free Toaster Newsletter: www.thefreetoaster.com/