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E035: Welchen Einfluss haben Sprachassistenten auf Marken? episode artwork

EPISODE · Feb 4, 2019 · 19 MIN

E035: Welchen Einfluss haben Sprachassistenten auf Marken?

from Campusmarke - Die Podcastserie rund um das Thema Marke

"Sprichst du schon - oder tippst du noch?" - heute gehen wir mal der Frage nach, wie Sprachassistenten unsere Welt von morgen verändern. Und wir schauen uns natürlich hierbei besonders genau an, auf welche Art und Weise Marken von dieser Entwicklung betroffen sind. In der heutigen Episode geht es also darum... wie solltest du deine Marke auf die wachsende Nutzung von Sprachassistenten vorbereiten?wie kann deine Marke von Sprachassistenten profitieren?wie ist die aktuelle Verbreitung und Nutzung von Sprachassistenten in Deutschland?welches sind die großen Player im Bereich der Sprachassistenten?welche drei Player werden unserer Meinung nach zukünftig eine Rolle spielen?Viel Spaß beim Zuhören! Shownotes:Link zum Campusmarke BlogHype um Alexa, Siri & Co geht an deutschen Verbrauchern vorbei, horizont.netGoogle Assistant to hit 1 billion devices, aims to surround and pound Amazon's Alexa at CES 2019, zdnet.comMarketing in the Age of Alexa, Harvard Business Review

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E035: Welchen Einfluss haben Sprachassistenten auf Marken?

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