E038: Is AppLovin Living Up To The Hype & How We're Scaling Creative Partnerships

Today we are getting into the hottest new ad channel in ecommerce right now - AppLovin. We discuss how we’ve been using it within our brands, the pros and the cons of this emerging channel, and whether it's a scalable alternative to Meta Ads. Cody shares results from his team's recent holdout test, breaking down AppLovin's impact on incremental sales, new vs. repeat customers, and CPAs. We also unpack broader strategies for driving growth across paid media, creative campaigns, and channel diversification. If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6 00:00 Celebrating Milestones and Sales Success 02:47 Scaling Paid Social: Creative Testing Strategies 05:49 Exploring AppLovin: The New Ad Channel 18:11 Understanding AppLovin's User Base and Growth 23:49 Measuring Incrementality: The AppLovin Test Results 29:46 Reactivating Customers: The Cost-Benefit Analysis 33:40 Customer Reactivation Challenges 36:01 Understanding Incrementality and Profitability 39:14 Analyzing New Customer Acquisition 46:07 Exploring the Limitations of Customer Exclusions 51:04 Innovative TV Campaign Strategies 56:24 Measuring TV Campaign Effectiveness Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠ Prescient AI.⁠⁠⁠ https://www.prescientai.com/operators Richpanel.⁠⁠⁠ https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9 Sign up to the 9 Operators newsletter here: https://9operators.com/