E039 - From Burnout & Side Hustle to Retail Brand Owner | Jen Dayton

How do you build a home decor brand from scratch—while juggling burnout, funding gaps, and full-time work? Jen Dayton shares how she turned exhaustion into entrepreneurial resilience. (Note:Meta description or be the first line under the video/audio player.)In this episode of Unfiltered Solopreneur, host Nikhil Vaish speaks with Jen Dayton reveals her journey from corporate sales and undiagnosed ADD to launching Homecrest & Company, a home and lifestyle brand rooted in creativity, sacrifice, and Midwest grit. From bootstrapping through social media to teaching herself SEO and selling her house to fund her vision, Jen’s story is one of raw risk and radical reinvention.Key Topics Covered:The leap from employee to solopreneurship and finding creative fulfillment.Strategies for balancing a full-time job while building a business.Overcoming the challenges of undiagnosed ADD and building resilience.How Homecrest Company evolved from a social media idea to an e-commerce and retail store.DIY marketing hacks for solopreneurs, including leveraging Meta platforms for scheduling and analytics.The vital role of finding your "tribe" and community for support and mentorship.Creative approaches to bootstrapping, including selling a home to fund the business.The importance of prioritizing mental and emotional health as a solopreneur.Future goals for Homecrest Company, aiming to be a top home decor store in Michigan.Perfect for aspiring solopreneurs and small business owners struggling with early-stage growth, funding challenges, or the isolation of entrepreneurship who want to gain actionable insights and reignite their motivation.Connect with Jen Dayton via  LinkedIn:  https://www.linkedin.com/in/jendayton/🎧 New episodes weekly. Subscribe and join the movement to make solo not justsustainable—but powerful. Are you a solopreneur looking for your tribe? Learn more about how BoostSolo helps solopreneurs like you thrive: www.boostsolo.comFollow BoostSolo onLinkedIn: https://www.linkedin.com/company/boostsolo/Instagram: https://www.instagram.com/boostsolo/#UnfilteredSolopreneur #SolopreneurLife #CreativeOwnership #AntiHustle #BuildWithoutBurnout #MonetizeYourArt #AuthenticBranding #UnfilteredSolopreneur #CareerFreedom #ArtistRights #BoostSolo #SolopreneurLife #CreativeBusiness #BurnoutRecovery #HomeDecorBrand #MidwestEntrepreneur #WomenInBusiness #BootstrapJourney #BoostSolo #UnfilteredSolopreneur#SolopreneurJourney #CareerReinvention #CorporateToSolo #CorporateToConsulting #CareerTransition #STEMLeadership #PurposeDrivenBusiness #UnfilteredSolopreneur #BoostSolo #SolopreneurLife #EntrepreneurBurnout #BusinessEfficiency #AIforEntrepreneurs #BoostSolo #solopreneurpodcast #valuesdrivenbusiness #personalbranding #coachingbusiness #consultantlife  #productivitytips #creativeentrepreneur #onepersonbusiness#sustainableentrepreneurship #brandstrategy #growyourbusiness Unfiltered Solopreneur is the no-BS podcast for coaches, consultants, and creatorsbuilding real businesses without trust funds, teams, or trendy hacks.Hosted by Nikhil Vaish, brand strategist and founder of BoostSolo, this weekly showpulls back the curtain on what it actually takes to build a one-person brand that works.Each episode dives into unfiltered conversations with solopreneurs who’ve traded thesafety net for freedom—sharing how they’ve launched from scratch, burned out andbounced back, priced their worth, and built businesses that reflect their values, not justthe metrics.If you're done with hype, hustle culture, and hollow advice—this is your permission slipto do business on your terms. Subscribe, tune in, and get clear, seen, and booked.Perfect for solo business owners, personal brand builders, coaches, consultants, andcreative entrepreneurs serious about sustainable growth, mindset clarity, and realtraction.