E04: Advancing the Industry: Education, Advocacy, and the Future of Produce

Discover how the Fresh Produce & Floral Council (FPFC) connects, educates, and advocates for the vibrant produce and floral industries while hosting lively events that bring the community together. This episode highlights upcoming opportunities like the pickleball tournament benefiting the City of Hope, the regional roundtables across the Pacific Northwest, Northern and Central California, and Southern California, as well as the annual holiday reception in Anaheim. Listeners will learn how FPFC fosters powerful networks among growers, retailers, and industry partners, provides cutting-edge education and professional development, and champions policies that support a thriving fresh food and floral marketplace—all while creating fun, interactive gatherings that strengthen every link in the supply chain.