E04: Arts and culture journalist Uyen Ly: Vietnam's leaders are looking at creativity to fuel growth

Uyen Ly has been at the heart of Vietnam's arts and culture scene for more than 20 years as a journalist. Now, as editor of arts and culture platform Hanoi Grapevine, Ly is witnessing a seismic shift as Vietnam's leaders look towards art and creativity as a resource for growth. Today, she talks about the challenges and opportunities this holds for artists and brands and what you should be looking out for in Vietnam's art scene right now. Send us Fan MailIf you enjoy this conversation or think someone in your network could find value in it, please share it and hit follow to get notified when the next episode drops. This podcast is brought to you by We Create Content, the content marketing agency that builds audiences for global brands in Vietnam. You can follow our host, Ian Paynton, on LinkedIn, and follow the podcast on Instagram, TikTok and X. A special thanks to DJ Jase at The Beats Saigon for the soundtrack, and to YOU for listening.