E041: Influencer marketing strategy: how we’re product seeding, building partnerships & measuring EMV

In this episode, we’re breaking down the influencer marketing strategies we’re using this year. From product seeding to scaling creator partnerships, we’re talking about EMV and how to measure it affectively, how to maximise spend on influencers for maximum ROI, and strategies for whitelisting, affiliate deals and paid creator partnerships. If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6 00:00 Introduction 05:49 Influencer Marketing Strategies for 2024 09:10 The Power of Product Seeding and Community Engagement 12:02 Leveraging Micro and Macro Influencers 15:08 Balancing Paid and Organic Influencer Partnerships 17:59 Exploring Diverse Creator Collaborations 21:07 Navigating the Influencer Landscape Across Platforms 24:00 Measuring Marketing Effectiveness and Incrementality 30:21 The Volatility of Social Media Platforms 34:43 Tools for Content Discovery and Attribution 37:15 Shifting Perspectives on Influencer Marketing 40:35 Budgeting for Influencer Marketing 43:54 Upper Funnel Channels and Measurement Challenges 48:50 Balancing Organic and Paid Influencer Strategies 52:42 Integrating Influencer Marketing with Product Launches 56:02 Creating Buzzworthy Product Launches 01:01:16 Leveraging Influencer Marketing for Product Launches 01:09:21 The Future of Influencer Marketing Platforms 01:17:15 Measuring Success in Influencer Campaigns Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠ Prescient AI.⁠⁠⁠ https://www.prescientai.com/operators Richpanel.⁠⁠⁠ https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc Haus. http://Haus.io/operators E009: Ashton Wall: Putting Influencer Marketing At The Core of your Marketing Stack YouTube: https://youtu.be/ITRVhkBjsck Spotify: https://open.spotify.com/episode/6GyOKQz1pUUEOONomWVRK9?si=53aca7b12b9c4dd9 Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9 Sign up to the 9 Operators newsletter here: https://9operators.com/