E05 | Conny Braams (Unilever) on purpose

Unilever is one of the few FMCG giants in the world. With the company managing over 400 brands in 192 countries, Unilever is a massive company. How does Unilever keep growing and thriving? By doing well by doing good, the mantra of William Lever himself still sets the foundation of the operation today. Unilever believes that by acting from a purpose driven perspective, brands grow quicker than usual, and it has the evidence to back up its claims. You hear it from the global CMO herself, Conny Braams.