E065 - Cristiano Ronaldo Invested in Our Company: The Future of Peak Health & Performance | Vadim Fedotov

Joining us today is Vadim Fedotov, former elite athlete turned visionary entrepreneur and founder of Bioniq, a world leading supplement brand that tailors to your individual health needs. Reaching extraordinary success, Bioniq has managed to attract the likes of some of the world's greatest athletes, such as Diogo Dalot & Cristiano Ronaldo.In this episode, Vadim shares how his time as an athlete shaped his work ethic and discipline, landing partnerships with world class brands such as UFC & CR7 and Bioniq’s incredible story from start-up to one of the leading brands in the health & wellness space. Tune in for the next two hours for a masterclass on conditioning your mind for success and turning your ambitious dreams into a reality.00:00 Introduction01:37 Vadim's background: from migrating to Germany for national basketball04:32 How four torn ACL’s changed Vadim’s trajectory forever05:54 Balancing college basketball and academics (emphasis on business)08:06 Transition from top German athlete to humbled U.S. college player10:08 Talent vs. hard work in sports and life lessons11:42 Shift from sports to corporate life; the challenges of job hunting14:15 How internships lead to career opportunities17:09 Key Lessons from sports: dedication and work ethic in business18:16 Handling physical setbacks; disciplined work mindset21:48 High-pressure growth strategies and corporate lessons23:08 Realising value and drive to create something impactful24:08 Founding Bioniq: passion for health and education25:27 Early investments and learning through failures27:25 Finding a health market gap and Bioniq’s early concept31:30 Developing Bioniq’s pilot and validating through feedback36:18 Success of pilot, UFC partnership & London launch37:49 Bioniq’s science-backed, personalised supplement approach40:05 Health impact of Bioniq and power of personalisation42:07 Founding team dynamics and startup challenges45:00 Bioniq’s pricing strategy and perceived value50:32 Launch of Bioniq Go for wider reach & use59:48 Scaling challenges, especially in U.S. market entry1:04:28 U.S. marketing and brand-building strategies1:10:02 The big story behind Cristiano Ronaldo investing in Bioniq1:24:44 Why Mike invested in Bioniq back in 20211:27:11 Does CR7 Watch First Things THRST?!1:32:13 Bioniq’s long term vision for personalised health» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/» Transform your physique - https://www.thrstapp.com/» My clothing brand, THRST - https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston   • 40% off your first month of Bioniq GO   • 20% off your first month of Bioniq PRO» Join @Whoop and get your first month for free - join.whoop.com/FirstThingsThrstFollow BioniqWebsite: https://www.bioniq.com/Instagram: https://www.instagram.com/vadim_bioniq