E069: How to run sales like a 9-figure brand

from OPERATORS · host Sean Frank, Mike Beckham, Matt Bertulli, and Jason Panzer

00:00 Introduction 03:24 Discussion on Personal Networks and Investment Opportunities 06:46 Investing in Unique Business Opportunities 09:12 Balancing Personal and Professional Priorities 11:06 Maximizing Sales on Prime Day 13:41 Amazon's Brand Awareness Strategy 18:45 Strategies for Running Deals and Discounts 23:28 Gradual Discounting and Protecting Margins 27:15 Segmenting SKUs by Channel to Avoid Conflicts 28:40 Avoiding Algorithmic Price Matching and Differentiation 30:00 The Power of Bundles and Sets in Increasing AOV 31:28 Framing and Anchoring Prices on a D2C Website 38:38 Setting Prices for Profitability 49:16 The Effectiveness of Giveaways and Contests 54:59 Considerations for Running Giveaways Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators Subscribe to The Marketing Operators Podcast here: / @marketingoperators Sign up to our weekly newsletter here: https://www.9operators.com/

Episode metadata supplied by the publisher feed · Published Aug 14, 2024

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E069: How to run sales like a 9-figure brand

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This episode is 58 minutes long.

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This episode was published on August 14, 2024.

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