E07 | Raja Rajamannar (Mastercard) on multi-sensory marketing

Mastercard is of course famously known for providing payments across the world. They are also one of the first companies who want to stimulate all the five senses of the consumers. With the release of restaurants, perfume, and cards with physical notches they are well underway. In this episode of CMOtalk, Raja Rajamannar, CMO of Mastercard and the 4th most influential CMO of the world explains why and how Mastercard aims to apply multi-sensory marketing.