E07 - Why brilliant startups fail under extreme uncertainty episode artwork

EPISODE · Feb 24, 2026 · 35 MIN

E07 - Why brilliant startups fail under extreme uncertainty

from Thinking With Books · host Oktay Yildiz

In this episode, we dive into Eric Ries's The Lean Startup to explore why true entrepreneurial success comes from a disciplined, scientific process rather than just a brilliant, visionary idea. We break down core concepts like the Minimum Viable Product (MVP), validated learning, and the Build-Measure-Learn feedback loop that help teams avoid the ultimate failure of building products nobody actually wants. Tune in to discover how to test your business assumptions quickly and learn exactly when to pivot or persevere under conditions of extreme uncertainty.

Episode metadata supplied by the publisher feed · Published Feb 24, 2026

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E07 - Why brilliant startups fail under extreme uncertainty

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