EPISODE · Feb 24, 2026 · 35 MIN
E07 - Why brilliant startups fail under extreme uncertainty
from Thinking With Books · host Oktay Yildiz
In this episode, we dive into Eric Ries's The Lean Startup to explore why true entrepreneurial success comes from a disciplined, scientific process rather than just a brilliant, visionary idea. We break down core concepts like the Minimum Viable Product (MVP), validated learning, and the Build-Measure-Learn feedback loop that help teams avoid the ultimate failure of building products nobody actually wants. Tune in to discover how to test your business assumptions quickly and learn exactly when to pivot or persevere under conditions of extreme uncertainty.
What this episode covers
In this episode, we dive into Eric Ries's The Lean Startup to explore why true entrepreneurial success comes from a disciplined, scientific process rather than just a brilliant, visionary idea. We break down core concepts like the Minimum Viable Product (MVP), validated learning, and the Build-Measure-Learn feedback loop that help teams avoid the ultimate failure of building products nobody actually wants. Tune in to discover how to test your business assumptions quickly and learn exactly when to pivot or persevere under conditions of extreme uncertainty.
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E07 - Why brilliant startups fail under extreme uncertainty
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