E074 - The Broken Fitness Industry: Lies, Scams & Steroids | Greg Doucette

This week, I'm joined by the infamous Greg Doucette, a well-known influential figure in the fitness world, best known for his "Natty or Not" series. From his rise as a global fitness coach to navigating the often turbulent waters of industry drama, Greg offers an unfiltered look into the realities of the fitness scene. In this episode, he dissects what truly defines a natural physique, exposes the hard truths behind steroid use and extreme dieting, and emphasises the importance of being authentic and true to yourself.Unpacking the controversies that have sparked conversations across the industry, alongside his insights on maintaining muscle amidst rigorous cardio regimes and personal health challenges, Greg shares his journey of growing through controversy and balancing the demands of content creation with genuine self-expression.This conversation was long overdue...00:00 Coach Greg introduction01:15 The Dubai move and content beginnings02:33 From part-time to global fitness coach04:07 Mike Thurston: Natty or Not?07:00 Breaking down the best natural physiques10:54 Spotting fake naturals and youth steroid use15:57 The reality of steroid use and longevity19:08 Extreme diets and Mike's fitness journey22:00 The struggles of maintaining muscle with cardio25:36 Fitness heroes and ultimate workouts27:00 Navigating fitness industry drama33:16 The truth about TRT and testosterone37:28 Growing through controversy39:54 Relationships and recognising red flags48:15 Understanding modern dating dynamics50:28 Building an international following54:15 Behind the scenes of Greg’s content creation55:28 How travel limits affected business57:49 Greg’s cookbook that changed everything1:03:12 Launching supplements and Turkesterone insights1:06:48 The banned supplement conversation1:07:45 Why creatine actually matters1:11:21 Personal health challenges1:15:49 The real story on fasting and weight1:19:11 Making workouts and cardio count1:23:09 Balancing nutrition and business growth1:27:10 The importance of being present and in the moment1:29:07 Life as a fitness influencer1:32:00 The dark side of social media fame1:36:12 Dealing with platform censorship1:37:53 Final thoughts on the industry» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/» Transform your physique - https://www.thrstapp.com/» My clothing brand, THRST - https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston   • 40% off your first month of Bioniq GO   • 20% off your first month of Bioniq PRO» Join @Whoop and get your first month for free - join.whoop.com/FirstThingsThrstFollow GregYouTube: @gregdoucetteInstagram: https://www.instagram.com/gregdoucetteWebsite: https://www.gregdoucette.com/