E079: Marke unter Druck – Als Marke bestehen im Umfeld stetiger Veränderungen

from Campusmarke - Die Podcastserie rund um das Thema Marke · host Günter Käfer, Carsten Busch

Marktstrukturen, wirtschaftliches Umfeld, Umweltanforderungen, politische Rahmenbedingungen, gesellschaftliche Werte, Lebensstile und Befindlichkeiten – alles ist im steten Wandel. Einflussfaktoren überlagern sich immer mehr und der ‚Spin‘ dieser Veränderungen nimmt ständig zu. Wie können Marken damit umgehen? Was können Marken dazu tun, ihren Anspruch immer wieder auf veränderte Rahmenbedingungen auszurichten, ohne ihren Markenkern zu verleugnen? Das ist in dieser CampusMarke-Folge unser Thema.

Episode metadata supplied by the publisher feed · Published Sep 2, 2024

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E079: Marke unter Druck – Als Marke bestehen im Umfeld stetiger Veränderungen

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This episode is 26 minutes long.

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This episode was published on September 2, 2024.

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