EPISODE · Apr 4, 2022 · 30 MIN
E08 | Patricia Corsi (Bayer) on creativity in healthcare marketing
from CMOtalk.global · host CMOtalk USA
Bayer is famous for introducing the world to aspirin back in 1899. Nowadays, Bayer is a giant worldwide supplier of medication employing almost 100.000 people. Globally, the health industry is rated 8th on creativity within advertising campaigns. Bayer aims to change this. Recently, they have taken a more emotional approach as opposed to rationality in their marketing. Besides creativity, Patricia is also a strong supporter of women and diversity in business. How does she cope with the challenges? And what is there to take away for you? Hear from the CMO of Bayer in episode 8 of CMOtalk!
What this episode covers
Bayer is famous for introducing the world to aspirin back in 1899. Nowadays, Bayer is a giant worldwide supplier of medication employing almost 100.000 people. Globally, the health industry is rated 8th on creativity within advertising campaigns. Bayer aims to change this. Recently, they have taken a more emotional approach as opposed to rationality in their marketing. Besides creativity, Patricia is also a strong supporter of women and diversity in business. How does she cope with the challenges? And what is there to take away for you? Hear from the CMO of Bayer in episode 8 of CMOtalk!
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E08 | Patricia Corsi (Bayer) on creativity in healthcare marketing
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