E08 - Say YES, to Storytelling and Build Your Brand! Don Barnett

In this episode of The YES Show, Christine Trippi welcomes Don Barnett, the Director of Sales and Marketing at the iconic London House Chicago.Don shares his fascinating journey of becoming the memorable “bingo guy” through an innovative email campaign that still resonates with clients years later.Discover the power of storytelling in building personal branding and how LinkedIn can elevate your career in the hospitality industry. Plus, Don reveals the secrets behind the historical charm of the London House and how local history can enrich guest experiences.Three Action Items from this episode: Emphasize Storytelling in Marketing Campaigns: Implement storytelling in your marketing efforts by sharing personal, authentic stories that build relationships and resonate with your audience, much like Don Barnett’s successful "bingo guy" campaign. Leverage LinkedIn for Personal Branding: Actively engage on LinkedIn by posting regularly about your industry insights, personal stories, and unique perspectives to build exposure, credibility, and connections, as demonstrated by Don and Christine. Incorporate Local History into Your Hospitality Brand: Enhance guest experiences by integrating the historical significance of your hotel’s location into your marketing and guest interactions, inspired by the London House’s rich history and the Palmer House brownie story. Connect with Don: linkedin profile link - https://www.linkedin.com/in/donbarnett74 Instagram London House: LondonHouse Chicago (@lhchicago) • Instagram photos and videos The London House Hotel Chicago: https://www.instagram.com/lhchicago/ Don's Book Recommendation: Unreasonable Hospitality https://a.co/d/00KOji3 Christine's Book Recommendation: Comfort Crisis: https://a.co/d/7yVmOIV Connect with Christine Website - https://www.thewisepineapple.com/ Linkedin profile - https://www.linkedin.com/in/christine-trippi-56105311 insta link - https://www.instagram.com/the_wise_pineapple/ YouTube Link - https://www.youtube.com/channel/UCU7LZGz1ZsveweIvpCIkrfQ/ Join our FREE Facebook group of hoteliers - https://www.facebook.com/share/g/wDiuSA1RbSGqqtJH/ Get on the wait list for the Crown Society (link) - https://www.thewisepineapple.com/cswait