E08-The Life of a Traffic Consultant with Cole Packard

Cole Packard brings a wealth of knowledge from his extensive experience in the traffic industry. A leader in traffic sensor technology, Cole plays a key role in developing systems that enhance how we monitor and manage traffic flow. Today, as a seasoned consultant and business owner of Western ITS, he leverages that deep technical insight to help cities and organizations optimize their transportation networks, reduce congestion, and improve road safety. YouTube: https://www.youtube.com/watch?v=kH1rnfNrFOA