E08: Your CRM Is Dumb. Their AI Reads Minds. (How AI Turns Nobodies Into a Sales Assassin)

from The AI Cookbook: AI Tools | Enterprise AI | Leadership · host Malcolm Werchota

A German sales director cries into his beer after losing a €5M deal to a competitor half his size. The secret? The winner used AI to profile the entire buying committee's personality types - achieving better response rates. Learn how sales reps crush €M in revenue using AI personality analysis, why your CRM is worthless without data (and how AI fixes that), and how to build an "Anti-Lopez GPT" to practice against the most aggressive procurement tactics. Plus: The Perplexity trick that analyzes 800 sources to bulletproof your BATNA. Warning: Your competitors are already using these tools to steal your deals.

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This episode was published on July 7, 2025.

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