E09 | Dean Aragón (Shell) on B2B-marketing

In this episode of CMOtalk, we talk to Shell’s brand guy, Dean Aragón. Dean is the CEO and Vice Chairman at Shell Brands International. After nearly six years at Unilever, Dean took on the challenge of B2B marketing at one of the biggest organizations in the world. In CMOtalk, we discuss the challenges he faces in B2B marketing and his vision on the whole concept. Because, according to Dean, the focus should be on B2H marketing, Business to Humans.