E09: The Toothbrush Test: Why 300 AI Use Cases = Zero Results (And How a Liechtenstein Company Found €2M Instead)

300 colorful Post-its, 6-month workshops, consultants everywhere – and yet? ZERO implementation. Malcolm reveals why a family business in Vaduz almost cried when they discovered what they'd been wasting. The Toothbrush Test: A framework so simple, fourth-graders can do it. In 5 minutes, you'll know which AI use cases are worth millions. Spoiler: It's the ones you do daily. Like brushing teeth.