E1 Initiate Demand - Be Social - Content is king

To find out more about Initiate Demand please check out their website https://www.initiatedemand.com/ Follow them on Facebook https://www.facebook.com/initiatedemand/ and LinkedIn https://www.linkedin.com/company/initiatedemand/ Transcription is for seo purpose only. Your brand name is initiate demand orders competently. It took a while we looked at what we do well we help people really get started. We help them in different formats really start to reach their audience well and because there's so much turmoil in the delivery of content were continually having to initiate new things for the same client with the same content in different formats what content is king. These days content all content content is better than buying ads pretty much buy anything if you have great content, people will consume it but it has to be presented correctly. A lot of people will put up walls of text or poor images or poor video. If you put forth content its poor people tune you out. It's really easy nowadays to simply unlike something or block it or not follow it anymore. We do those things you lose an audience member. So is no content better than poor content. Yes it is. I've seen interesting success with people who know their audience well your audience is someone who they've done business with always over the phone so they will market their basic product with their phone number. They don't have a lot of content on top of that, and those people and turn around and call them it in. That's how that business works and I think that's a key is understanding the business, how it has reached its clients or customers, but more importantly, how else can they in some cases you can only reach specific types of clientele by getting them on the phone. In other cases, you can only get to them through a podcast like were doing today and now we had this distributed market so used to have TV, radio, newspaper, for the most part was a main advertising formats. Now content is distributed in hundreds of different ways and so you need to really have a good content strategy for every chance that your content will be out there and gain someone's attention does a different content reach different clients completely. Please radio. For instance, podcasting reaches way more people in an audio format than radio does today and those people are typically under 30 there already consuming podcast there on spot a fire there using another podcasting type tool or music tool and that's where they find you know, one of the things that we talk about is how the audience is changed. They've moved Hill used to be in that traditional market right your audience was consuming most of your content from TV, radio, newspaper print, then the Internet exploded brought Google on the play. Everyone wanted to be found in the search and want to be found in Google that still important, but was changed now since then is social media. Your audience is now in social media there on their Facebook app all day there and LinkedIn all day there on tick-tock or some other social media apps that they have on their phone that they don't leave that environment so only search for something they don't go out to a browser they search from within that application. That's how they find you and so you had to find ways to reach those audiences almost different places can initiate demand. Help me to do that. That's what we do. That's were very good at how we take the time to understand your business, your customers, not just your existing or potential, and where there consuming content. What type of content they prefer and then how their consuming. Someone may not want to read two paragraphs. Might one of read three sentences they might want a visual image they might want a short video they might want just animate a gift or some humor. It's really take some time to understand the right process. You know in our market. Now we see a large trend to people selling just pay per click ads on Google because in our market. People have been there. Still, in that I want to be on Google search radar and it does help them because right now they're not. But really what would help them even beyond that is to get them into those social realms where they're not performing well and that's one thing that's difficult for most is it's very easy for anyone to create a Facebook page. It's very easy for anyone to create a business page on LinkedIn or have a Pinterest account and post a bunch of stuff there is a misconception that the amount of likes I get current is positive the number of likes you have with content doesn't necessarily mean people are engaged in what you're doing. It simply means liking is easy and it's so easy that Instagram removed likes because it's not a good indicator of what people are looking to turn those views into potential clients. That's the key is to get them, not just from a view, but to get them engaged to have content that causes them to want to do something, whether it's make a comment call you send you a note send you a message you know instant message you through an app, it's really getting them to react in a positive way about what you're talking about about what your content subject matter is and that's what were lacking right now with a lot of social media content that I see out there so is paid versus organic better when it comes to reaching new clients paid as fast, organic is a longer-term process, you can turn much more quickly in the paid solution, but that longer-term content strategy through organic search will last longer. It will have longer value over time. So the question is really, are you trying to quickly enter into a market or specific audience or demographic. And I would see do both. Both of what you know what you're doing is to be that way. Can you be successful at both. Of course you can be very successful both. The issue is making certain that your targeting your audience correctly when I say that I don't mean having the right demographics picked for your ad. I mean having the right content in place. I've had clients who try to replicate what we've done and they don't understand why a specific image works as well as it does to cause a reaction to cause him to engage in what you're doing and they just don't understand and that's okay because their role in their business is not to know how to do that their role in their businesses to run their business and to be a part of their business. There's a reason that I don't do my own plumbing in my house. I call a plumber could I do it sure should I Heck no. So you're the guy that'll come in when your quote. Brother-in-law knows how to do website or your quote child knows how to set up a Facebook page or your you know your best friend's son or daughter is a is great at twitter you're the guy that comes in and does the cleanup. A lot of times, yes. But the difficulty is understanding those previous efforts. You see IA's people are liking our page. People are liking your content and right now the assumption is that is very positive, but likes are so easy, it's not engaging you need to be engaged in your and your client base need to post things they want to read it in our world. Not many people want to read about social media and how to market it. Not many people want to understand it from a business right what's right way to go ahead and and tackle some of these things, you know that you know we talked about we talk we talked a little bit about paid versus organic. We talked about the different you know putting putting stuff up and putting it up regularly. But what's the right way to go ahead and tackle getting new clients with my social media search really good strategy you have to have a strategy before you attack any of a lot of people will simply look at I just want to bid on a keyword and I'll do that but that keyword brings them to say their website or landing page, but their website itself doesn't convert that customer doesn't turn them into someone who calls them, or engages in their website or their podcast or whatever that that content is being pushed to from that paper click add and so all of a sudden they don't see good conversion rate on what they're doing and they just give up when, in essence, the ad was good targeting was good it was causing people to go to that secondary location there website or something else with their website itself wasn't set up to convert someone. It wasn't set up well to do that and sometimes those changes can be very simple. One of the best things you can do is stop hiding your contact information on the contact page. If I hit it. If I click on an ad and I go to your website and I want to call you. I'm not typically going to click two or three more times. I want to know how to get a hold of you right now, especially with small businesses. It's very relevant