E1: What Is the Brand Gap?

In this first episode of Closing the Brand Gap, Elizabeth Gunter introduces the idea behind the show: the gap that often exists between a business's quality and how its brand shows up in the world.Over time, many companies grow in expertise, reputation, and capability. But the brand representing that business doesn’t always evolve at the same pace.That disconnect can create friction in marketing, sales, and perception.Elizabeth explores what the Brand Gap is, how it emerges as businesses grow, and why aligning brand perception with business reality is one of the most important strategic steps founders can take.If you’ve ever felt like your business has outgrown the brand representing it, this episode introduces the concept behind closing that gap.