E10 | Erwin Dito (McDonald’s) on future-proofing your brand

from CMOtalk.global · host CMOtalk USA

McDonald's has been in the top 10 of the most valuable companies for years. However, the list is increasingly dominated by tech companies. What does this mean for the future of McDonald’s? Will they be able to keep their coveted position? Erwin Dito, VP Global Brand Leadership, talks about future-proofing your brand and how McDonald's gets this done.

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This episode was published on June 27, 2022.

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