EPISODE · Jun 27, 2022 · 34 MIN
E10 | Erwin Dito (McDonald’s) on future-proofing your brand
from CMOtalk.global · host CMOtalk USA
McDonald's has been in the top 10 of the most valuable companies for years. However, the list is increasingly dominated by tech companies. What does this mean for the future of McDonald’s? Will they be able to keep their coveted position? Erwin Dito, VP Global Brand Leadership, talks about future-proofing your brand and how McDonald's gets this done.
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E10 | Erwin Dito (McDonald’s) on future-proofing your brand
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