E10: Trailblazing Tech for Regenerative Cotton with Edward Hill from Materra

Join us as Edward Hill shares how Materra is revolutionising regenerative cotton production through innovative tech solutions that connect farming communities across India.We dive into how regenerative agriculture actively restores our planet - rebuilding soil health, boosting biodiversity, and capturing carbon - while providing fashion brands with the data they need to meet sustainability goals.Edward reveals why conventional cotton's environmental footprint (using 10-16% of global pesticides) urgently needs addressing, and how Materra's digital platform is transforming the industry by driving transparency and adoption.This conversation brilliantly bridges material innovation with digital transformation, showcasing why tech platforms are essential for creating meaningful change in the textile industry.https://www.materra.tech/