E101: Maggie Dunn - Creating Meaningful Customer Experiences for Lifelong Brand Success

Maggie is a Product Marketing Manager at Yotpo, an eCommerce marketing platform offering advanced solutions for customer reviews, SMS marketing, loyalty and more. Having worked with some of the world’s fastest-growing brands like Steve Madden, GoPro and Helly Hansen, Yotpo really know what they’re doing when it comes to developing strong customer relationships. In this episode, Maggie talks to us about creating experiences that are meaningful to your customers and gives practical advice on ways to implement this through a range of channels. We also discuss one of the more controversial marketing channels - SMS, which has picked up a bad rep for being too invasive for customers. However Maggie argues that it is in fact a highly effective way to connect with customers and explains how you can make it work for your business.  Customer loyalty is absolutely crucial for any business, so get listening to find out how to stand out from the competition with unique loyalty schemes, how to identify the right channels to put your marketing efforts into, and how to build a well-rounded omnichannel experience for your customers that will keep them coming back for life.