PodParley PodParley
PodParley
E102 I Mark Appel (Backbase) over marketing bij een unicorn

EPISODE · May 27, 2023 · 32 MIN

E102 I Mark Appel (Backbase) over marketing bij een unicorn

from CMOtalk · host Klaas Weima - CMOtalk

De Nederlandse unicorn Backbase wordt gewaardeerd op 2,5 miljard dollar en telt inmiddels 2300 werknemers. Het bedrijf groeide de laatste jaren razendsnel, maar nu de groei wat afvlakt, is marketing aan zet. CMO Mark Appel legt in deze podcast uit wat marketing kan, en moet doen om de groei vol te houden. See omnystudio.com/listener for privacy information.

NOW PLAYING

E102 I Mark Appel (Backbase) over marketing bij een unicorn

0:00 32:46

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

CMOTalk Shelly Kramer and Daniel Newman CMOTalk is a 30 minute weekly show designed for the Chief Marketing Officer audience discussing strategy, tactics, technology, and innovation and their impact on business, customer relations, and employee engagement. With weekly guests that will include top CMOs, marketing thought leaders, industry analysts and more, this show promises to be a hard hitting, informative conversation. Our charismatic, quick-witted hosts, CMOTalk listeners will no doubt keep listeners entertained but, more importantly, educated and dialed into the things that matter as marketing rapidly evolves. If you're a CMO, marketing leader, or entrepreneur looking to stay up-to-date on what is driving marketing, technology and more, then you'll want to tune in and subscribe to CMOTalk, hosted by V3B's Shelly Kramer and Daniel Newman. Find them on the web at http://V3B.com, on Twitter @shellykramer and @danielnewmanuv, and be sure to follow @CMOTalkLive on Twitter as well.
URL copied to clipboard!