E102: Tal Rotman - Using Machine Learning to Give Customers Unique Experiences With Personalised Discounts

Tal Rotman is the VP Global Partnerships and Alliances at Namogoo, a digital journey continuity software. They use the customer journey to gather data to give customers unique experiences with personalisation and promotions. Namogoo have seen success stories with the likes of M&S, Kurt Geiger, Argos and Ann Summers. In this week’s episode, Tal shares his honest opinions on discounts, how brands can get out of the discount addiction rut, how to offer the right incentive at the right time and the future of personalisation.  Find out when offering discounts is a bad decision, how to use buyer intent to offer personalisation and the sweet spot when it comes to discounts (if there is one?!).  Don’t ruin your brand with too many or not enough discounts. Use the power of machine learning to do the hard work for you.