E103: Data is a business problem, not just a marketing problem.

00:00 Introduction06:21 Understanding Data Challenges in Mid-Market Companies08:43 The Need for Data Consolidation12:55 Building a Single Source of Truth17:04 Managing Complexity in Multi-Channel Operations25:25 When to Invest in Data Infrastructure29:53 Off-the-Shelf Solutions for Smaller Businesses35:50 The Cost-Benefit of Investing in Technology39:36 Operational Mistakes and Their Costs47:10 Precision in E-commerce Operations49:15 Effective Team Meetings and Communication54:00 Understanding and Utilizing Data01:01:08 Hiring for Data Competence01:16:33 The Future of Data and AI in BusinessOperators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUwPowered By:Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/Postscript.https://postscript.io/Richpanel.https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdescSaras.https://www.sarasanalytics.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=operators+podcast&utm_id=9operatorSubscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators Sign up to the 9 Operators newsletter here: https://9operators.com/