E103: Gen Furukawa - Using Quizzes as a Data Capture Tactic to Improve The Online Experience For Your Customers

Gen Furukawa is the Co-Founder of Prehook, a software that allows Shopify businesses to create interactive online quizzes to personalise the customer experience to delight, engage and build relationships. This software allows eCommerce brands the opportunity to capture high quality clean data to provide a unique experience for all. He is also the host of the Cart Overflow podcast.  In this episode, Gen shares what the hell Zero-Party data is and how businesses can capture meaningful data to overcome privacy updates. He divulges how a mushroom business 3X their opt-in rate with a quiz and how to reduce customer objections with conversion rate optimisation.  If you are a fashion brand, you don’t want to miss this as Gen shares what data you need to capture to offer a true personalised experience. He also discloses the biggest mistakes eCommerce businesses make with their quizzes which is losing them hard earned cash and what you need to focus on over the next 12 months.