E103 - How to Build Purpose, Freedom & Wealth (Founder's Advice) | Devon Levesque

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisationInstagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/Devon Levesque is known for pushing limits, both mentally and physically. But behind the headline-grabbing challenges like bear-crawling a marathon is a founder who’s as focused on discipline and service as he is on strength.In this episode, we get into the mindset behind Devon’s training, his philosophy on building resilience, and how he’s scaling businesses with the same intensity he brings to fitness. We also talk about routine, self-imposed suffering, and why the hardest part of any challenge is often what happens after.00:00 Introduction01:00 Devon’s early years on a farm and complete lifestyle shift04:25 Running nightclubs before transitioning into personal training06:10 Partnering with Promix and revamping the supplement brand09:09 Scaling a business through community and customer retention12:38 Building a supportive network of high performers15:01 Bear crawling a marathon and raising $2M for suicide prevention18:58 Processing his father’s death through physical and mental endurance21:35 Life-changing breakthroughs at a weeklong therapy institute24:14 The impact of podcasting on personal growth and EQ29:01 Summiting Everest, doing a backflip, and facing real fear33:20 Near-death moment and watching others fall on Everest36:57 Finnish sauna culture and chasing discomfort for growth38:49 Playing like a kid daily as a form of therapy41:14 Investing only in businesses aligned with his values46:40 Devon breaks down his scaling strategy49:06 Blending wellness, community, and nature51:33 Building a values-based daily routine and protecting time54:17 Getting too comfortable in Dubai and seeking new challenges» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/» Transform your physique - https://www.thrstapp.com/» My clothing brand, THRST - https://thrstofficial.com» Custom Bioniq supplements - https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode - https://thrst-letter.beehiiv.com/» Join WHOOP and get your first month for free - join.whoop.com/FirstThingsThrst» Follow DevonInstagram: https://www.instagram.com/devonlevesque/?hl=enWebsite: https://hoo.be/devonlevesque