E106 | Social Media and Publicity Secrets with Blair Kaplan Venables

Before digitization, public relations specialists would spread the news via traditional outlets such as newspapers, television or radio. With the rise of the digital age, social media has fundamentally transformed the PR landscape, where brands can leverage their PR through social media channels by telling their story, connecting with their audience, and marketing their product or services. So, how do we engage in social media marketing? How does it help us grow our business and reach our goals? And how do we use social media for PR?   In this episode of the Lean Out Your Business Podcast, I am very excited to be joined by an expert on all social media, Blair Kaplan Venable. She has been featured in media outlets including Forbes, CBC Radio, Entrepreneur and Thrive Global and the New York City Times Square’s Billboard.   Blair Kaplan Venables is an expert in social media marketing and the president of Blair Kaplan Communications, a British Columbia-based PR agency. She brings fifteen years of experience to her clients. She's the creator of the social media Empowerment Pillars, and she helps her customers grow their followers, and has done so where they have grown tens of thousands of followers in just one month. She's helped her client win Integrative marketing awards and more, and is the co-host of the Dissecting Success podcast. She's an international bestselling author and she has a recently published book, which is her second book called The Global Resilience Project, and it's focused on overcoming life's most difficult moments and sharing some absolutely incredible stories.   Tap into the episode to leverage publicity and social media to expand your influence and grow your reach!   In this episode, we discuss: (02:52) The importance of public relation (04:32) Leveraging publicity and social media to grow your business (09:48) Common mistakes  when you are striving to get visibility (11:48) The importance of social media and its impact (15:32) Social Media Empowerment Pillars (21:19) How to not get caught up with the ever-changing social media algorithm (24:37) Blair’s work (25:44) Blair’s contact information (26:48) How to work smarter, not harder (27:11) Tips to leverage social media for PR   Links: Download Blair’s Visibility Roadmap (freegift):https://blairkaplan.kartra.com/page/visibilityroadmap https://www.blairkaplan.ca/ https://www.iamresilient.info https://www.linkedin.com/in/blairdkaplan/ https://www.instagram.com/blairfromblairland/ https://www.facebook.com/blair.kaplan https://www.facebook.com/BlairKaplanCommunications   Work with Crista: Want to learn more about working with Crista and the Lean Out Method team to simplify and scale your business? Explore our limited series podcast Do Less, Scale Faster and learn more about our services and hear from our clients what it's like to work with us. https://www.leanoutmethod.com/scalingpodcast   Want to join Crista and a group of high-achieving entrepreneurs IN PERSON to take yourself and your business to the next level this year? Join us for our luxury VIP retreat and mastermind experience. https://www.leanoutmethod.com/retreat   Ready to eliminate complexity from your business and scale to multiple-7+ figures in simple and sustainable ways? Apply to join us inside the Simplify to Scale Business Accelerator, a transformation group-mentorship experience for successful entrepreneurs ready to transform their business into a self-run company that's no longer dependent on them to scale. https://www.leanoutmethod.com/scale Love this podcast? Then you'll want to join the Simplify and Scale Society, Crista's private FB community where she hosts a live training + Q&A every week. https://www.facebook.com/groups/leanoutcircle