E107: Claire Enders

Today’s guest is Claire Enders, who has been the UK’s pre-eminent media and technology analyst, strategist and forecaster for over thirty years. After working across cable, satellite, and commercial Public Sector Broadcasting she set up Enders Analysis in 1997, to build comprehensive models for all parts of the UK media, telecoms and technology sectors and provides its research and expertise to over 140 organisations. During this time Claire Enders has built a reputation for outspoken and contrarian analysis of the prospects for technology, telecoms and media across Europe. She famously predicted first Dotcom crash, the advertising collapse of 2009 and has analysed every major sports rights deal of the last three decades. Someone once said of her that clients credit her with the ability to "see through the walls of boardrooms, and intuit the decisions they will make”.  So, of course, we talked about the market for sports media rights generally, and the Premier League specifically, Amazon and the FAANGs, DAZN, the Netflix for Sport hype, the lessons of Disney+, audience behaviours for sport, the implications of private equity bidding for sports rights and the Premier League’s China problem. As ever, Claire Enders did not pull her punches. Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 500 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series and live events, you can reach us via the website.