E107 | How the World Cup Makes Billions 世界杯背后的体育经济

Chinese listening level: HSK 5 / CEFR B2.In this episode, we break down a real news article about the economics behind the World Cup — sponsorship deals, broadcasting rights, and merchandise — and how they fuel this global sporting event.YouTube videos with subtitles https://youtu.be/O1BCt-uiH8E世界杯背后的体育经济 本期带你了解世界杯背后的体育经济产业链——赞助、转播权、周边商品，如何撑起这场全球盛事。