Skip to content
E107: What Makes Innovation Spread? episode artwork

Jun 16, 2025 42 min

E107: What Makes Innovation Spread?

from B2B Marketing Futures Hosted by Adzact

In this episode of B2B Marketing Futures, we explore what really drives innovation adoption and why even the best ideas can struggle to gain traction. Joaquin Dominguez is joined by Senior Product Marketing Manager Phoebe Do (Gong), Renewable Marketing Manager Doan Nguyen (Rystad Energy), Sr. Global Marketing Manager, Disease States MDx Nishant Sinha (BD), and Senior Channel Partner Manager Rubén Mendoza (Asana) to discuss how influence, internal alignment, and market readiness shape the success of new solutions across industries. We dig into: The five key levers of adoption from diffusion theory How networks, education, and word of mouth accelerate uptake What happens when complexity or positioning gets in the way Real-world examples of “crossing the chasm” in tech, renewables, and medtech If you’re trying to bring a new idea to market or facing resistance to change, this episode is packed with insights from leaders who’ve navigated it firsthand.

Episode details come from the podcast's RSS feed.

Embed this episode

Ready to play

E107: What Makes Innovation Spread?

0:00 42:56

No transcript yet.

Requests help us decide what to transcribe next.

Share this episode

Similar podcasts

Wild WinsDay Wild WinsDay Pump the hump with WILD WINSday 🐪💪: Your 3-minute weekly video boost for leadership, sales, marketing, and business breakthroughs to WIN the day! Growth Triggers: Content Marketing & AI Luis Diaz Discover how to use your podcast to generate leads, sales, and influence in any market. On this show Luis shares his best tested and proven secrets, tips, and strategies from launching over 300 podcasts in over a dozen different niches and generating over 59 Million Downloads for his clients. Learn how to increase your podcast listenership, create multiple new revenue streams with your podcast, sell more of your core offer and build a show that gives you leverage and authority in your space. From picking the right monetization strategy for your podcast to learning how to position your podcast in a crowded market on Apple and Spotify; this is show is the ultimate marketing and sales resource for online business owners who want to know what works with podcasting. Get in touch over on Instagram <a target="_blank" rel="noopener noreferrer nofollow" class="link" href="https://www.instagram.com/luisr

Frequently asked questions

How long is this episode of B2B Marketing Futures?

This episode is 42 minutes long.

When was this B2B Marketing Futures episode published?

This episode was published on June 16, 2025.

Can I download this B2B Marketing Futures episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.