E108: Chlöe Gibbions - Generate a Smile Inducing ROI with Performance-Driven Influencer Marketing

Chlöe Gibbions is the Director of Ours Agency, a data-first Influencer Marketing Agency. After working for In The Style and SimplyBe, Chlöe took the leap to run her own business and has now worked on hundreds of stand out campaigns. She shares how she made her moves into the industry in this podcast.  In this episode, she discusses the power of influencer marketing and how businesses can reach new audiences and instil consumer trust with their brand. Find out how to spot and work with humans that actually align with your brand values. Chlöe shares her outreach strategies that have generated SimplyBe a ROI of 250%, tools she uses on the daily and how the hell costs work. Don’t know where to start? No problem. Chlöe explains what next steps businesses should take to run a killer influencer campaign and how to use this digital channel to scale.  Of course, we discuss the mistakes brands are making that are costing them wonga and lastly, how to truly measure the success from this channel.