E108: Use SnapChat To Take Your Business To The Next Level With Virginia Salas Kastilio

Virginia Salas Kastilio is a Snapchat expert who is helping the world's largest brands figure out how to use the platform to generate more engagement around their content. BBC, Nasdaq, Universal, and Yelp are some top clients on the long list. Today's guest has been featured in places like Forbes and Inc Magazine for her expertise in the rising social network. She also runs online classes you can sign up for to learn how to maximize Snapchat!   Quotes To Remember: "Be transparent and as real as possible." "First of all, you have to surrender to the fact that you won't be comfortable." "We have to realize that Snapchat is a closed room." "You have to play outside of the platform in order to bring people inside the platform." "In order to go viral, you have to have opposing opinions." "If you don't have the balls to go to union square and strip down to your underwear in order to represent your brand, then maybe you shouldn't be in business."   What You'll Learn: Things you should be posting on Snapchat How to be more comfortable with being vulnerable How to grow your Snapchat audience Get more engagement in your Snapchat audience How to benefit your business through Snapchat Geofilters   Key Links From The Show: Virginia's Site Virginia's Facebook Virginia's LinkedIn SnapChat YouTube Oracle Canva Der Spiegel   Recommended Books: The Mastery of Love by Don Miguel Ruiz The Surrender Experiment by Michael A. Singer Big Magic: Creative Living Beyond Fear by Elizabeth Gilbert   Support Breakthrough Success On Patreon Please consider supporting Breakthrough Success on Patreon. I publish five episodes per week which I carefully prepare for, and I choose to not run ads in my podcast to enhance the listener experience. I offer my patrons various perks, and even a donation as small as $1/mo would make a big difference for growing and maintaining Breakthrough Success. You can support Breakthrough Success by going here.