E110: The Buy Side - Just Eat

This the first of a series of podcasts interviewing senior decision makers on the brand side of the sponsorship market across different business categories.Today’s guest is Ben Carter from the food delivery company Just Eat. Ben’s current role is Global Director of Restaurants and Strategic Partnerships, which sees him charged with commercial growth and partnership strategy to support the business 112,000 restaurant partner globally.Our conversation takes in how sport and sponsorship applies to what is a very dynamic market category for many sports rights holders.We start by asking Ben about how the company makes money, the preconceptions people bring to the Just Eat brand and then the role that sport and sponsorship plays in the company’s marketing strategy now and in to the future.Just Eat UK is owned by Takeaway.com, the new ‘Official Food Delivery Platform Partner’ for UEFA Euro 2020, a spot which replaced McDonald’s official restaurant designation. Just Eat has a history of broadcast sponsorships around English football, including BT Sport’s Premier League and UEFA Champions League coverage.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 500 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series and live events, you can reach us via the website.