E112: Mona Baset - Translating Marketing, Technology, and Innovation

Ben & Jay reconnect with a former colleague and friend of innovation, Mona Baset, Vice President, Digital Services at Intermountain Healthcare.   During her career prior to Intermountain, Mona has held a variety of leadership positions in marketing and technology at Atrium Health and Bank of America.  While at Atrium Health, she participated in the very first cohort of the Innovation Engine's Catalyst Program, a hands-on design thinking course featured in Episode 35: Catalyzing an Environment of Innovation.  Today, Mona leads digital engagement strategy and transformation, including the development and implementation of the digital technology road map at one of the country's leading and most respected health care systems.  Hear Mona talk about her career journey, enhancing the health care consumer experience, and the importance of design thinking in her approach.All Things Twitter:A Sherpa's Guide to InnovationBen TingeyJay GerhartSupport the show