E112: Shanif Dhanani - Using AI and Data to Identify Up-Selling and Cross-Selling Opportunities With Your Customers

Shanif Dhanani is the Founder of Apteo, a software that helps eCommerce brands personalise their marketing campaigns by using AI to predict what their customers will buy next. Shanif has worked on the Data Science team for Twitter, so he knows a thing or two about data! In this podcast, Shanif shares how companies can use Apteo to identify upsell and cross-sell opportunities without being pushy, the biggest mistakes companies are making with data collection and how marketers can keep up to date with the latest developments.  Find out how to collect high-quality first party data or be at risk of crumbling once the changes in cookies happen. Shanif chats about how every eCommerce business can build a quiz to engage the customer, to collect good data and show them relevant products.  Finally he discloses his opinion on Elon Musk buying Twitter, you don’t want to miss this one!