E112: Timo Lumme

We’ve been wanting to talk to Timo Lumme for ages - but he’s been quite busy apparently.It’s sometimes said Lumme has had the perfect sports business career: IMG then Nike then Disney/ESPN then for the last decade and a half, the IOC’s big commercial job overseeing broadcast revenue and the TOP sponsorship programme, the largest of its type in sport.(And we haven’t mentioned a stint running Quokka, an early sports tech startup around the first Dotcom boom).So it’s fair to say that with that CV, not much surprises him. But then came Covid, and Tokyo 2020 became Tokyo 2021. So this was a great chance to spend an hour or so in Timo’s company and peer in to the business of the Olympics and the future of the greatest show on earth.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 500 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series and live events, you can reach us via the website.